Week 8 EOC: Creative Content

To help promote the food drive I want to have an ad on the radio. The basics of it are just to put the word out on the food drive to get people to come donate food. It would say things along the lines of the location of where the food drive will be held, what kind of items they may bring or are wanted, and from what times the food drive would be open. Another thing I would like to do is to have an announcement on the local news to again help promote the food drive and get more people to come. It would have the same basic concept as the radio ad just announcing the date, time and location of the food drive. While at the food drive I would like to record the people donating or take pictures and at the end of it all make a big thank you collage for all of their contributions and on this collage have pictures of them as well as of the different food baskets that we were able to put together for some of the families around the valley. Have an idea of hanging the collage at the mall the food drive was held that way whenever they come back to shop they can see pictures of what their donations helped to put together for someone else.

Implementation Evaluation Control

 "Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives" the final plans are all in check and the food drive is ready to go into action. it will be held at meadows mall from 10am-6pm, with the help of MoveForHunger. Radio commercial will be played prior to the event to help bring in more people to donate. The Facebook page "Fight the Hunger Food Drive" will further help create a buzz and bring in more followers to the food drive.

Price

"Price is the amount of money customers must pay to obtain the product." but in this case there is no price on my project. The only thing the individual will spend is time, the time it takes to simply drop off food and help somebody else out.

Promotion

"Promotion means activities that communicate the merits of the product and persuade target customers to buy it". It is very important to get the word out about my project. i plan too do this by having ads play on the radio. it'll be simple dialogue basically saying where the food drive will take place, what times it will run thru and what items they may be able to bring and will also give credit to Move For Hunger for helping to put the food drive together. A facebook page will be put together with the title "Fight The Hunger Food Drive" it will contain all of the necessary information needed to keep up with the event.

Distribution

Distributing the food drive event its only at one location which will be at the meadows mall. i would have volunteers at every entrance ready to accept any donations that people will bring for the food drive.

Product

"Product means the goods-and-services combination the company offers to the target market". In this project the product is not something you buy but more of a gift. The concept of product is turned around so the comsumer is giving instead of recieving somthing. Which can be risky knowing peoples nature of wanting to recieve rather than give.

Target Marketing Strategy

"The company must first decide who it will serve". the target group that we would serve would be the struggling middle and lower class families around the Las Vegas valley. this cant be accomplished alone though we would need help from wealthier families that are able to donate any food. "The company must also decide how it will serve targeted customers". our targeted customers would be served by having extra bit of food for thier familes.