Promotion

"Promotion means activities that communicate the merits of the product and persuade target customers to buy it". It is very important to get the word out about my project. i plan too do this by having ads play on the radio. it'll be simple dialogue basically saying where the food drive will take place, what times it will run thru and what items they may be able to bring and will also give credit to Move For Hunger for helping to put the food drive together. A facebook page will be put together with the title "Fight The Hunger Food Drive" it will contain all of the necessary information needed to keep up with the event.

Distribution

Distributing the food drive event its only at one location which will be at the meadows mall. i would have volunteers at every entrance ready to accept any donations that people will bring for the food drive.

Product

"Product means the goods-and-services combination the company offers to the target market". In this project the product is not something you buy but more of a gift. The concept of product is turned around so the comsumer is giving instead of recieving somthing. Which can be risky knowing peoples nature of wanting to recieve rather than give.

Target Marketing Strategy

"The company must first decide who it will serve". the target group that we would serve would be the struggling middle and lower class families around the Las Vegas valley. this cant be accomplished alone though we would need help from wealthier families that are able to donate any food. "The company must also decide how it will serve targeted customers". our targeted customers would be served by having extra bit of food for thier familes.

Situation or SWOT Analysis

"An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance."A strength of my project would be holding it in a public place where many people go to. as far as weaknesses go I'm not to sure what a weakness would be, maybe the fact that not a lot of people are willing to donate food without something in return. an opportunity of my project is the opportunity to help someone else in need of a basic necessity which is food. a threat for my project would be holding the food drive on a day the mall is not as busy.

Objectives

Every company has a mission that they want to accomplish and "This mission is then turned into detailed supporting objectives that guide the whole company." The main objective of this project is to help feed some of the families around the Las Vegas valley. Everybody at some point will need a helping hand and this project is a great way to help people.

Business Mission Statement

“A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization.” (Marketing: An Introduction pg5). The goal of my project is to help feed struggling families around the Las Vegas valley with this food drive. So with that being said I want my mission statement to be “help give back to your community by offering a helping hand to others”. It lets you know that your donations are helping others out; it is short and to the point. I think that helping out others is a great part of life. Giving to the less fortunate and struggling makes you feel good knowing you did something to help them out.