EOC: Week 10: What are the benefits vs the features?

A major benefit for my project is having that feeling of helping someone out. Donating any amount of food to help a family in need. Not everybody has the luxury of having a full stomach and by helping a family in need you will feel good about yourself. “The truth is that hunger in United States is a huge problem.  In a country known for its wealth and prosperity, 50 million Americans struggle to find their next meal.” (http://moveforhunger.org/about-hunger/?gclid=CJC41drNsbICFYVgTAodyxAA7g). Times are definitely tough, now a day it’s hard for some families to be able to provide a good meal. “The face of hunger has changed.  No longer is it just the homeless man on the street reaching out for a helping hand, but millions of everyday people struggling to feed their families.  No one is a stranger to the economic hardships of today.” (http://moveforhunger.org/about-hunger/?gclid=CJC41drNsbICFYVgTAodyxAA7g). So this is a big problem my food drive will try to tackle. The growing number of hard working families that are trying their best but cannot fully provide a meal some nights.  A benefit would be being able to help somebody who would otherwise be too embarrassed to ask for it. We all need help sometime and being able to help somebody who is less fortunate than you or may just be struggling with money and be forced to make a decision between paying a bill or buying groceries will make you feel great about yourself. “The face of hunger has changed.  As the economy continues to put a strain on our wallets, people are being forced to make extremely difficult decisions” (http://moveforhunger.org/about-hunger/). The ultimate benefit from this project is just having that satisfaction of knowing your helping one of the many struggling people out there to have at least one  good meal for the day.

EOC Week 9: Three Great Mission Statements

Hailey Blaine: http://byhaleyblaine.blogspot.com/ “The mission of Beauty and the Bully is "To spread the word about the seriousness of bullying. Our mission is to inspire youth to speak only kind words, and teach that it takes a kind heart and mouth to be truly beautiful”. I think this is a good statement beacse it tackles a very strong subject which is bullying. It is a growing problem amongst our youth and its nice to see someone taking stand to help put an end to it.

Andres Rangel-Bolivar http://bigboidreproductions.blogspot.com/ “The mission statement of the "ONE NIGHT FOR MUSIC. ONE NIGHT FOR SHELTER" charity is to raise awareness on the ongoing poverty crisis in the city of Las Vegas.” Another subject that needs a look at is the poverty crisis in Las Vegas. The whole mission statement for this was project was laid out perfectly. It tells you what they plan to do and how they plan to do it.

Petrina Magee http://pilar-duray48219.blogspot.com/ "To create awareness to show that we care by donating time, talent, and most of all LOVE!”. Love! This mission statement hits you right in the heart! It promotes a sense of feeling good by helping out others. Putting forth your efforts for a good cause.

“A statement of the organization’s purpose—what it wants to accomplish in the larger environment.” (Marketing An Introduction pg5.) The three above mission statements that I chose are all really good in my opinion. They each give you a clear statement of what it is that they want to accomplish exactly with their projects. They all have different things they would like to accomplish and their mission statements let you know what exactly that is.

BOC: Top Hits

The top 5 hits of the summer according to Billboards “Songs of the Summer” chart are as follows. #1) Call Me Maybe by Carly Rae Jepsen #2) Payphone by Maroon 5 featuring Wiz Khalifa #3) Somebody That I Used To Know by Gotye featuring Kimbra #4) We Are Young by Fun featuring jannelle Monae and finally #5) Starships by Nicki Minaj. The top 5 hits of the summer would all be labeled under pop music. “It's a taut two-chord, anthem- loud and jangly, with desperate overtones ("Don't leave me/You're my best friend/All of my life, you've always been"). It ends with a huge round of simple but memorable U2-style"Oh-oh-oh-ohs.”  (http://www.esquire.com/the-side/music/best-new-songs/best-summer-songs-2012#slide-1). They all have similar topics and social media helped to boost their popularity.

Week 8 EOC: Creative Content

To help promote the food drive I want to have an ad on the radio. The basics of it are just to put the word out on the food drive to get people to come donate food. It would say things along the lines of the location of where the food drive will be held, what kind of items they may bring or are wanted, and from what times the food drive would be open. Another thing I would like to do is to have an announcement on the local news to again help promote the food drive and get more people to come. It would have the same basic concept as the radio ad just announcing the date, time and location of the food drive. While at the food drive I would like to record the people donating or take pictures and at the end of it all make a big thank you collage for all of their contributions and on this collage have pictures of them as well as of the different food baskets that we were able to put together for some of the families around the valley. Have an idea of hanging the collage at the mall the food drive was held that way whenever they come back to shop they can see pictures of what their donations helped to put together for someone else.

Implementation Evaluation Control

 "Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives" the final plans are all in check and the food drive is ready to go into action. it will be held at meadows mall from 10am-6pm, with the help of MoveForHunger. Radio commercial will be played prior to the event to help bring in more people to donate. The Facebook page "Fight the Hunger Food Drive" will further help create a buzz and bring in more followers to the food drive.

Price

"Price is the amount of money customers must pay to obtain the product." but in this case there is no price on my project. The only thing the individual will spend is time, the time it takes to simply drop off food and help somebody else out.

Promotion

"Promotion means activities that communicate the merits of the product and persuade target customers to buy it". It is very important to get the word out about my project. i plan too do this by having ads play on the radio. it'll be simple dialogue basically saying where the food drive will take place, what times it will run thru and what items they may be able to bring and will also give credit to Move For Hunger for helping to put the food drive together. A facebook page will be put together with the title "Fight The Hunger Food Drive" it will contain all of the necessary information needed to keep up with the event.

Distribution

Distributing the food drive event its only at one location which will be at the meadows mall. i would have volunteers at every entrance ready to accept any donations that people will bring for the food drive.

Product

"Product means the goods-and-services combination the company offers to the target market". In this project the product is not something you buy but more of a gift. The concept of product is turned around so the comsumer is giving instead of recieving somthing. Which can be risky knowing peoples nature of wanting to recieve rather than give.

Target Marketing Strategy

"The company must first decide who it will serve". the target group that we would serve would be the struggling middle and lower class families around the Las Vegas valley. this cant be accomplished alone though we would need help from wealthier families that are able to donate any food. "The company must also decide how it will serve targeted customers". our targeted customers would be served by having extra bit of food for thier familes.

Situation or SWOT Analysis

"An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance."A strength of my project would be holding it in a public place where many people go to. as far as weaknesses go I'm not to sure what a weakness would be, maybe the fact that not a lot of people are willing to donate food without something in return. an opportunity of my project is the opportunity to help someone else in need of a basic necessity which is food. a threat for my project would be holding the food drive on a day the mall is not as busy.

Objectives

Every company has a mission that they want to accomplish and "This mission is then turned into detailed supporting objectives that guide the whole company." The main objective of this project is to help feed some of the families around the Las Vegas valley. Everybody at some point will need a helping hand and this project is a great way to help people.

Business Mission Statement

“A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization.” (Marketing: An Introduction pg5). The goal of my project is to help feed struggling families around the Las Vegas valley with this food drive. So with that being said I want my mission statement to be “help give back to your community by offering a helping hand to others”. It lets you know that your donations are helping others out; it is short and to the point. I think that helping out others is a great part of life. Giving to the less fortunate and struggling makes you feel good knowing you did something to help them out.