Wednesday, July 25, 2012


Week 3 EOC: Making money for good 

Tide’s “Loads of hope” is a perfect example of a company making money for a good cause.  Essentially what Tide does is provide clean clothes for victims of disasters by providing a basic laundromat on wheels by washing, drying, and folding clothes.  A quote off of their website that I enjoyed was “Because, as we’ve learned, sometimes even the littlest things can make a big, big difference” (http://www.tide.com/en-US/loads-of-hope/about.jspx). What that means to me is that even in the face of adversity even the littlest thing such as clean clothes can really lift your spirits and help you to get back onto your feet.  Another company that makes money for a good cause is Oakley Sunglasses they are partnered up with “YOUNG SURVIVAL COALITION” which is a non- profit organization that helps to battle breast cancer which in the US more than 250,000 women under 40 are living with breast cancer. What Oakley does is provide $20 from each sale of their special edition glasses and 10% of each sale from their special edition apparel which includes hoodies and tees with the all familiar pink ribbon. (http://www.oakley.com/women/ysc/). Another example of companies making money for good cause would be the soap Dawn dishwashing soap. They take a different approach to reach out and help the wildlife around the world. They have been at it for over 30 years now in helping rescuers help clean up wildlife from oil pollutions. When you buy a bottle of Dawn you can go activate your donation online using a specific code printed on the bottle, once activated Dawn will donate $1 with up to $500,000 to its wildlife conservation partners which include “The Marine Mammal Center” and “The international Bird Rescue” (http://wildlife.dawn-dish.com/en_US/savingwildlife/dhlanding.do)

No comments:

Post a Comment