Week 3 EOC: Making money for good
Tide’s “Loads of hope” is a perfect example of a company
making money for a good cause. Essentially
what Tide does is provide clean clothes for victims of disasters by providing a
basic laundromat on wheels by washing, drying, and folding clothes. A quote off of their website that I enjoyed
was “Because, as we’ve learned, sometimes even the littlest things can make a
big, big difference” (http://www.tide.com/en-US/loads-of-hope/about.jspx).
What that means to me is that even in the face of adversity even the littlest
thing such as clean clothes can really lift your spirits and help you to get
back onto your feet. Another company
that makes money for a good cause is Oakley Sunglasses they are partnered up
with “YOUNG SURVIVAL COALITION” which is a non- profit organization that helps
to battle breast cancer which in the US more than 250,000 women under 40 are
living with breast cancer. What Oakley does is provide $20 from each sale of their
special edition glasses and 10% of each sale from their special edition apparel
which includes hoodies and tees with the all familiar pink ribbon. (http://www.oakley.com/women/ysc/). Another
example of companies making money for good cause would be the soap Dawn dishwashing
soap. They take a different approach to reach out and help the wildlife around
the world. They have been at it for over 30 years now in helping rescuers help
clean up wildlife from oil pollutions. When you buy a bottle of Dawn you can go
activate your donation online using a specific code printed on the bottle, once
activated Dawn will donate $1 with up to $500,000 to its wildlife conservation partners
which include “The Marine Mammal Center” and “The international Bird Rescue” (http://wildlife.dawn-dish.com/en_US/savingwildlife/dhlanding.do)
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