Week 2 EOC: Boston Consulting Group - Video Games

Nintendo’s Wii in my opinion is a cash cow simply because I don’t think it can compete with other consoles but the fact that it caters more to family friendly games it keeps it around and Nintendo will keep making more and more games. “Nintendo is viewed as a more wholesome, family-oriented company exclusively specializing in user-friendly gaming consoles and peripherals.” (http://www.mcafee.cc/Classes/BEM106/Papers/2007/Sony_Strategy.pdf). So that means parents are more likely buying this console and games for their kids to enjoy. Sony’s PlayStation console again would be a cash cow. I think in anticipation for their new PlayStation project no one is out buying brand new ps3 consoles. What Sony always seems to do is just slim down the size of the consoles and resell them which is just bringing in more money. “But Sony is the company that has consistently produced the best selling systems and games, lead by their PlayStation hardware.”  (http://cmvlive.com/technology/sony-release-slim-ps3. A cash cow turned star has to be the Xbox 360 with the addition of the Kinect motion system. It’s probably the only reason that we got an Xbox at our house. “The Kinect was released in early November last year to immediate success; after selling 8 million units in the first 60 days, it entered the Guinness World Records as the Fastest Selling Consumer Electronics Device.” (http://www.industrygamers.com/news/microsoft-kinect-one-year-later/). The thought of you actually being able to control the characters on screen with your own body definitely was a big part of its success, It plays a lot better than the motion controls of Nintendo’s Wii in my opinion.  A definite star in the gaming market is the games on the go. “Handheld gaming, driven by the low-cost games for the Apple iOS and Google Android platforms, continues to take a larger chunk of video-game revenue”. (http://www.pcmag.com/article2/0,2817,2383646,00.asp). Just having the convenience of being able to pull out your phone and play a game to kill some time is what helps this market stay alive and keep growing